INTRODUCTION

We’ve updated the IANTD branding to keep up with the times, adapt to the expectations of new potential customers, and convey an image of modernity and innovation to our partners and users. One of the objectives of this rebranding campaign was filtering out all the information contained in the various symbols used to identify the company in the past. Now our brand represents and contains a sumary of our work in all aspects. We chose the following set (“Brand”):

• Symbol (“Brandmark”), and

• Letters (“Logotype”)

Initially, in most applications, we will use the complement with the description of the acronym to make the user (new or old) visually aware that this is the company's new Brand. In some materials (for internal use or in very small applications), we can use the Brand without this complement.

THE BRANDMARK

Our Brandmark, instead of a detailed image of a diver, is now a pair of stylized fins that cross and form an X: a letter that appears frequently in the technical diving vocabulary. The X is also a striking letter—it forms a marker in our subconscious—like the location of something important.

Fins are also a very important part of diving, and their use and basic design will likely not change anytime soon. Including them in the Brandmark will ensure relevance for many years to come. It is also an easily identifiable, light, and modern symbol that can be used in a variety of ways and enhance a wide range of products and materials.

THE LOGOTYPE

The Logotype itself (letters) uses a modern, technological font (Neo Sans). Sans serif and with a subtle combination of lines and curves, it conveys a sense of modernity and dominance in its Medium and Bold versions. In the Brand, the original font has been modified in some details to be more in tune with the fins.

ALWAYS PIONEER

Sports brands must worry more and more about being at the cutting edge. With their audience always changing, rejuvenating, looking for news and innovation. A company that is concerned with being at the forefront must adapt its image, products and services to this demand. Therefore, we believe that with this important and significant change we are reserving and securing a place for the brand in the future. We already have the tradition and pioneering spirit, and now we are adding innovation and modernity to our image.

We have a mission to inspire the next generation and introduce new pioneers and explorers to the realm of diving.

The evolution of the logos